diff --git a/inc/README.md b/inc/README.md
index 100e933b2..178df84b7 100644
--- a/inc/README.md
+++ b/inc/README.md
@@ -6,12 +6,12 @@ tools in the [bin](../bin/index.html) directory.
 
 ##  Why the name inc?
 
-We use inc because "include" would be misleading for both C and because
-the contents of HTML files under [inc](index.html) are not really included
-by the web server or the browser.  Content of HTML files is
-processed by tools the [bin](../bin/index.html) directory.
-Processing can include substitution of strings of the form _%%CURDS%%_ with some command
-line supplied value by the tool in question.
+We use `inc/` because "`include`" would be misleading for both C and because the
+contents of HTML files under [inc](index.html) are not really included by the
+web server or the browser.  Content of HTML files is processed by tools the
+[bin](../bin/index.html) directory.  Processing can include substitution of
+strings of the form `%%CURDS%%` where `CURDS` is a valid token (for instance
+`REPO_URL`) with some command line supplied value by the tool in question.
 
 
 <!--
diff --git a/inc/index.html b/inc/index.html
index c8f44eb46..61b9e314e 100644
--- a/inc/index.html
+++ b/inc/index.html
@@ -392,12 +392,12 @@
 <p>The <a href="index.html">inc</a> directory holds content that is used by the
 tools in the <a href="../bin/index.html">bin</a> directory.</p>
 <h2 id="why-the-name-inc">Why the name inc?</h2>
-<p>We use inc because “include” would be misleading for both C and because
-the contents of HTML files under <a href="index.html">inc</a> are not really included
-by the web server or the browser. Content of HTML files is
-processed by tools the <a href="../bin/index.html">bin</a> directory.
-Processing can include substitution of strings of the form <em>%%CURDS%%</em> with some command
-line supplied value by the tool in question.</p>
+<p>We use <code>inc/</code> because “<code>include</code>” would be misleading for both C and because the
+contents of HTML files under <a href="index.html">inc</a> are not really included by the
+web server or the browser. Content of HTML files is processed by tools the
+<a href="../bin/index.html">bin</a> directory. Processing can include substitution of
+strings of the form <code>%%CURDS%%</code> where <code>CURDS</code> is a valid token (for instance
+<code>REPO_URL</code>) with some command line supplied value by the tool in question.</p>
 <!--
 
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