diff --git a/README.md b/README.md
index 699f8a71d..5439a6592 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 ### This is NOT the official IOCCC web site!
 
-Please visit www.ioccc.org for the official IOCCC web site.
+Please visit [www.ioccc.org](https://www.ioccc.org) for the official **IOCCC** web site.
 
 Please do NOT bookmark or link to this [experimental web site](https://ioccc-src.github.io/temp-test-ioccc/).
 
@@ -14,19 +14,19 @@ changes (understanding that things may be rapidly changing out from
 under your copy), then consider making pull requests against the
 temp-test-ioccc GitHub repo.
 
-The text from the top down to the "What follows is the actual README.md file"
+XXX - The text from the top down to the _What follows is the actual README.md file_
 line will be removed when this web site becomes official - XXX
 
 ## What follows is the actual README.md file
 # About the IOCCC winner GitHub repository
 
-The <A HREF="https://www.ioccc.org/index.html">IOCCC winners GitHub repository</A>
-are the official winners of the International Obfuscated C Code Contest (IOCCC),
-the Internet's oldest on-going contest.
+The [IOCCC winners GitHub repository](https://github.com/ioccc-src/winner) are the
+official winners of the **International Obfuscated C Code Contest (IOCCC)**, the
+Internet's oldest ongoing contest.
 
-For information about the IOCCC, see the <A HREF="https://www.ioccc.org/index.html#goals">goals
-of the contest</A>.
+For information about the IOCCC, see the [goals of the
+contest](https://www.ioccc.org/index.html#goals).
 
-We, the <A HREF="https://www.ioccc.org/judges.html">IOCCC Judges</A>, recommend that you view
-this information via the
-<A HREF="https://www.ioccc.org/index.html">Official IOCCC web site</A>.
+We, the [IOCCC Judges](https://www.ioccc.org/judges.html), recommend that you view
+this information via the [Official IOCCC web
+site](https://www.ioccc.org/index.html).